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How Indian e-commerce companies are using their first lifecycle email
Welcome emails are extremely important. It’s the first message which a new subscriber receives from your brand, so it's a great opportunity for you to create a great first impression and make it count....
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E-commerce email marketing: customer expectations v/s reality
While building our new state-of-the-art email marketing platform, Snowflake, we tried to answer the questions that plague every marketing manager :How many emails should I send each week?What is the...
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Are e-commerce companies overdoing the deals and discounts in email marketing?
Globally, e-commerce players have understood the potential of email marketing, with many using it to boost their sales and customer loyalty. With automated email marketing, bulk emails containing the...
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3 effective ways to skyrocket your e-commerce conversions
Attracting people to your online store is tough, which is why most marketers spend a major chunk of their marketing budget on acquiring customers. But, most of these customers leave the site before...
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Four marketing strategies most Indian online retailers are missing out on
Smart online retailers have a lot on their minds these days, whether it is how to personalise the shopping experience for each user, how to improve the search functionality on their site to make it...
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Here are the top 25 startup stories of 2020 that inspired you; Safeguarding...
Top 25 inspiring startup storiesAs we get ready to ring in the new, let’s cast a look back at the top 25 startup stories featured on YourStory in 2020.Safeguarding the digital identityHyderabad startup...
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